The national youth anti-drug media campaign

Hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on ... Congress, first session, October 14, 1999 by United States

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The brand name associated with the National Youth Anti-Drug Media Campaign was highly recognized, but this brand name awareness did not translate into the intended change in cognitive or behavioural marijuana use outcomes. There are several approaches to brand name recognition measurement, including the comparison of recognition rates of true and false brand phrases, and their association . The Best Laid Plans: Disappointments of the National Youth Anti-Drug Media Campaign Editor’s Note: As part of its war on drugs, the U.S. government spent nearly $1 billion between and for the National Youth Anti-Drug Media Campaign. The campaign had three goals: educating children and teenagers (ages 9 to18) on how to reject illegal Cited by: 8.   Learn how to say no to drugs! A video for kids during Red Ribbon Week (Elementary School). - Duration: Educational Videos for Students (Cartoons on Bullying, Leadership & . Prior to amendment, section related to national youth anti-drug media campaign. Pub. L. –, § (b)(2), repealed Pub. L. –, § See Amendment note below.

WeGotYou is a antidrug media campaign funded by Partnership for Drug-Free is unusual for being communicated primarily by emoji on billboards and other public media, in an attempt to get the attention of teens and tweens. American ad agency Hill Holliday created the campaign.. Awards. The campaign won two Clio Awards in gold in the health and wellness category for the Organizations and programs: Drug Abuse . advertiser.5 These two influential organizations have remained the vanguard of anti-drug public service advertising. The latest installment of drug prevention public service came about in in the from of the National Youth Anti-Drug Media Campaign, to be identified as the National Campaign from here on in. • Control book bags • Random checks • Security cameras. 4. Define school to prison pipeline. • a disturbing national trend wherein children are funneled out of public schools and into the juvenile and criminal justice systems. Many of these children have learning disabilities or histories of poverty, abuse or neglect, and would benefit. Dr. Scheier has been a member of several national government panels, including the Media Campaign Advisory Team for the National Youth Anti-Drug Media Campaign and assisted the U.S. Department of Education in a large-scale program evaluation of school-based mandatory school drug :

"Dog's View", also called "Talking Dog", is a anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana. It was one of several ONDCP PSAs shown to increase Organizations and programs: Drug Abuse .   War on Drugs: The National Youth Anti-Drug Media Campaign Ap – July 3, RS This report discusses the authorization of the National Youth Anti-Drug Media Campaign, a multi-media federal program to persuade America's . National Youth Anti-Drug Media Campaign and School-Based Drug Prevention. Evidence for a Synergistic Effect in ALERT Plus. Published in: Addictive Behaviors, v. 31, no. 3, Mar. , p. Posted on on Decem by Douglas L Longshore, Bonnie Ghosh-Dastidar, Phyllis L. Ellickson. Related Topics: Adolescents, Drug Policy Cited by: 1.   For example, the first and second versions of the US Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign cost billion dollars over more than 10 years.2 Although such campaigns underwent careful evaluation, most mass-media interventions are not developed in compliance with the classical circle of public health Cited by:

The national youth anti-drug media campaign by United States Download PDF EPUB FB2

The Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign has launched a new youth-targeted ad campaign to educate teens about the dangers of multiple substances, including drugs and alcohol, and help them to live “above the influence.”.

Bachman,).Thus,the National Youth Anti-Drug Media Campaign seeks to alter these demand-related factors. Campaign efforts should primarily target illicit drugs of first use.

The goal of the National Youth Anti-Drug Media Campaign is to prevent drug use before it starts and encourage occasional users to File Size: KB. We wish to correct misunderstandings about the National Youth Anti-Drug Media Campaign, sponsored by the Office of National Drug Control Policy, that might result from reading the article by Fishbein et al.

in the February issue of the Journal.1 The article is critical of some televised antidrug advertisements broadcast from throughwhile acknowledging evidence for the possible. Between andthe US Congress appropriated nearly $ 1 billion for the National Youth Anti-Drug Media Campaign.

The campaign had 3 goals: educating and enabling America's youths to reject illegal drugs; preventing youths from initiating use of drugs, especially marijuana and inhalants; and convincing occasional drug users to stop. 1 The campaign, which evolved from advertising efforts.

National Youth Anti-drug Media Campaign [United States Congress House of Representatives Committee on Government Reform, Subcommittee on Criminal Justice, Drug Policy and Human Resources.] on *FREE* shipping on qualifying offers. National Youth Anti-drug Media CampaignAuthor.

United States Congress House of Representatives Committee on Government Reform, Subcommittee on Criminal Justice, Drug Policy and Human Resources. Get this from a library. National Youth Anti-Drug Media Campaign: summary.

[United The national youth anti-drug media campaign book. Office of National Drug Control Policy.;]. We examined the cognitive and behavioral effects of the National Youth Anti-Drug Media Campaign on youths aged to 18 years and report core evaluation results. Methods. From September to June3 nationally representative cohorts of US youths aged 9 Cited by:   “The National Youth Anti-Drug Media Campaign, state-level prescription drug monitoring programs, and community-based coalitions nationwide have made a substantial impact on the progress of prevention efforts,” according to the document.

“The results of drug-testing programs have been particularly encouraging. Between andCongress appropriated over $ billion to the Office of National Drug Control Policy (ONDCP) for the National Youth Anti-Drug Media Campaign. The campaign aimed to prevent the initiation of or curtail the use of drugs among the nation's youth.

InWestat, Inc., completed a multiyear national evaluation of the campaign. GAO has been mandated to review. Evaluation of the National Youth Anti-Drug Media Campaign x National Institute on Drug Abuse Phase II, which was conducted from July until Julyreleased the Media Campaign to a national audience.

Phase II included 82 advertisements that were presented through television, radio. National youth anti-drug media campaign: How to ensure the program operates efficiently and effectively: hearing before the Subcommittee on Criminal Congress, first session, August 1, [United States] on *FREE* shipping on qualifying offers.

Witnesses testified about the White House Office of National Drug Control Policy’s Anti-Drug Media Campaign, and efforts by the entertainment industry to promote an anti-drug message.

the trends that would be anticipated if the National Youth Anti-Drug Media Campaign were to work as intended (i.e., increased exposure to anti-drug media messages leads to improved anti-drug attitudes, beliefs, and intentions, which ultimately result in less initiation.

disseminated according to the National Youth Anti-Drug Media Campaign Communication Strategy Statement, which was developed over the course of a year with the help of hundreds of individuals and organizations with expertise in teen marketing, advertising and communication, behavior change.

This report discusses the authorization of the National Youth Anti-Drug Media Campaign, a multi-media federal program to persuade America's youth not to use drugs, which expired at the end of FY H.R. (passed by the House on Ma ) and S. (reported by the Senate Judiciary Committee on ) would reauthorize the media campaign, along with the other Cited by: 3.

The research on anti-drug messaging is mixed. Much of what we know comes from evaluations of the National Youth Anti-Drug Media Campaign, a now-defunct billion-dollar media blitz created by an act.

Get this from a library. National youth anti-drug media campaign. [United States. Office of National Drug Control Policy.;]. Policy (ONDCP) for the National Youth Anti-Drug Media Campaign.

The campaign aimed to prevent the initiation of or curtail the use of drugs among the nation’s youth. InWestat, Inc., completed a multiyear national evaluation of the campaign. advertisements and both. Helping adults to help kids with information about the dangers of substance abuse.

Teaching kids how substance abuse devastates communities and supports terrorism and oppression around the globe. Evaluation of the National Youth Anti-Drug Media Campaign: Fourth Semi-Annual Report of Findings Authors: Robert Hornik,1 David Maklan,2 Diane Cadell,2 Amalia Prado,1 Carlin Barmada,1 Lela Jacobsohn,1 Robert Orwin,2 Sanjeev Sridharan,2 Paul Zador,2 Brian Southwell,1 Elaine Zanutto,1 Robert Baskin,2 Adam Chu,2 Carol Morin,2 Kristie Taylor,2 Diane Steele,2 1 Annenberg School for File Size: 4MB.

We examined the cognitive and behavioral effects of the National Youth Anti-Drug Media Campaign on youths aged to 18 years and report core evaluation results.

The National Youth Anti-Drug Media Campaign aims not only to reduce drug use by teens and preteens, but also to arm parents with knowledge about specific parenting practices known to reduce the risk of teen drug use.

Among the documented successes of the campaign to date was a small, but direct effect on some parenting practices, including Cited by: Government Publishing OfficeU.S. CongressHouse of RepresentativesCommittee on Government ReformTHE NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGNDate(s) Held.

– Teen Center for Drug Information. Posted by Steve Dixon on Powered and developed by the National Youth Anti-Drug Media Campaign, is a portal that aims to help teens wade the imminent risks of dangerous activities: taking drugs, surrendering to peer pressure, and having sex.

The media should never glamorize drugs.I'm pleased that across the entertainment industry, a real effortis now being made to help, with the anti-drug messages on theWonderful World of Disney, anti-drug chat groups on AmericaOnLine, even training sessions about youth drug use forscreenwriters and producers at Fox -- something I hope we willsee.

EFFECTS OF THE NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN applies it explicitly to data collected for the evaluation ofthe National Youth Anti Drug Media Campaign.

That evaluation (Hornik et al. ) concluded that the campaign, which cost the U.S. government more than $1 billion, appeared to. Talk:National Youth Anti-Drug Media Campaign. Jump to navigation Jump to search. WikiProject Drug Policy but maybe you can link to some other anti-drug campaigns, such as the truth anti smoking campaign.

Good luck with your article, fee free to ask me if you need any help. Office of National Drug Control Policy. Evaluation of the National Youth Anti-Drug Media Campaign: historical trends in drug use and design of the phase III evaluation / prepared by Westat, Annenberg School for Communication, University of Pennsylvania, National Development and Research Institute, Inc.

; authors, Robert Hornik. Authorization of the National Youth Anti-Drug Media Campaign, a multi-media federal program to persuade America's youth not to use drugs, expired at the end of FYAuthor: Mark Eddy.

In Augustthe office told a Congressional committee that its National Youth Anti-Drug Media Campaign "has been the most visible symbol of the federal government's commitment to drug prevention," and that the office was "investing $7 million a year in performance measurement to determine the effectiveness" of the campaign.

The statement by Agency executive: Jim Carroll, Director. The campaign is notable for having been assessed in a controlled media research study, followed up by further research into be a specific example of a PSA that actually increased teen use of cannabis by showing that it is "healthy experimentation, interesting to try, fun, and normal".Evidence is mixed on whether anti-drug media campaigns served their purpose of reducing drug use.

A study of the National Youth Anti-Drug Media Campaign from to found that the $ billion federal initiative was not effective in reducing drug use, and may even had the reverse effect on some youth, by sparking teens’ curiosity.The National Youth Anti-Drug Media Campaign may have led to reductions in marijuana use among youth who simultaneously received school-based drug prevention.

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